Wasting less time and money, publishing better posts - that's what many social media managers strive for. At least those who have recognized the marketing potential of social networks for their company. However, there is a lot to consider from a shaky snapshot and a few casual lines to a large reach. A process that you can shorten with a specific goal and the right KPIs! You should keep an eye on the following key figures for your social media marketing.
Contents:
Why are KPIs and their analyses important for social media?
5 important social media metrics and how to calculate them
Conclusion
Why are KPIs and their analyses important for social media?
Around 4.14 billion users - that is the estimated number of Internet venezuela phone number data users for 2021, and the trend is rising. The majority of these users spend most of their time on social media platforms such as Facebook, Instagram, LinkedIn and Twitter. Where so many people come together, there is great marketing potential. But only 41 percent of German companies use social networks for their own marketing.
While many large companies have already integrated social media into their marketing strategy, small and medium-sized companies are still struggling or are not yet aware of the possibilities. There is often a lack of a clear objective as to how social media can be used for self-marketing and how the individual measures can be evaluated and optimized.
Relevant key figures are particularly important for companies in the area of social media, where things may seem intuitive and spontaneous at first glance. This is the only way to understand which posts work for the respective target group and which don't. The resulting conclusions for the content can boost the brand and sales. But which key figures should marketers pay attention to?