Does the actual approach match the strategy and tactics you have planned overall and for each individual account?
Do you still need each of these presences and are they actively maintained - or should you deactivate some of them? - Please note: How you deactivate accounts depends on the respective platform. But don't give up user names too quickly, such as your company name, just because you are temporarily deactivating an offer.
Do you want to introduce new tools or social media dashboards? If so, what do you need to do?
Are your own accounts and profiles on your own websites still up to date, correctly integrated and linked? (Keyword: Google+. Does that still appear somewhere?)
If necessary, revise your strategy and concept.
Further action
Always keep the table up to date and available to everyone involved.
2. The step-by-step tactic
Initial situation:
Your profiles and pages on social networks are well organized. You have an overview and your processes are correct - including content distribution. But you would like to further optimize details, for example better channeling and selecting the flow of information in all directions. But perhaps too much data is coming in that it can no longer be viewed. Perhaps you really need to do a thorough cleanup, but you just don't have the time. Since the foundation is right, you can proceed step by step by gradually recording and optimizing.
This is what to do:
Integrate step-by-step verification into your daily workflows, for example as follows:
⇨ Download the social media inventory and set it up to suit your company and your processes and tools.
⇨ To start with, enter the most important profiles that you use daily or frequently into the table.
⇨ Whenever you receive a newsletter, message or other information bc data from a rarely used platform, go there and check the individual points in the table.
⇨ Whenever you have some time, search for accounts that you may have created but never really used.
⇨ On these occasions, check whether anything has changed in the regulations or functions of the respective company and make improvements if necessary.
⇨ Check for each platform whether the planned and actual procedure still match.
⇨ Check whether and how you still need the individual, rarely used accounts.
⇨ Work through the social media checklist step by step in this way.
Here, too, it will quickly become clear where you need to make adjustments. It may turn out that your strategy needs to be revised as a whole and you then develop a new tactical approach. Or you may find that your actual work processes differ from what you had actually planned and you adjust them again. In the second case, after a while you will have regained the complete overview and can consider whether you want to fundamentally re-plan your strategy .