People today are simply not interested in your products. with their own busy lives and have a lot on their minds - there is hardly any room for your latest launch - no matter how exciting it may seem to you. What they are looking for is a personal connection with a brand that does more than just talk about itself.
Today's consumers have more information europe rcs data at their disposal than ever before and can form a comprehensive picture of a company in a matter of seconds. And when they decide to buy something, they expect the brand to have a personality and a position in relation to world events. Just what you find exciting in a person. And no, you don't have to be perfect for that. Consumers don't expect that either. But communication has to go beyond just selling a product.
It simply requires a certain commitment, a focus, principles and values, and an interest in the society in which you do business. Because it is easier to love a brand when the sympathy is mutual: when it respects you, represents human values, is committed to the well-being of the planet and society, and not just stands for economic success.