The outdoor brand Vaude, for example, is strongly committed to the supply chain law. A topic that receives little attention from the general public, but is of great relevance in the long term for the credibility of the entire industry and for a real impact.
Action: Does the brand only take a position, does it also follow up with concrete actions or does it even report on what it is already doing in this regard? Consequences for their brazil rcs data business activities in the wake of “#MeToo” or “Black lives matter”, be it in their own personnel policies, their choice of partners and/or suppliers or even beyond?
For several years, Ikea Switzerland has been granting fathers six weeks' leave. When it came to voting on statutory paternity leave, the company stood up for all fathers in Switzerland and got involved in the referendum with a campaign ( persoenlich.com reported ). The company's early involvement boosted its credibility enormously.
Frequency: Is it a one-time action or has the brand repeatedly expressed the values it follows through concrete actions?
When the Oatly brand made headlines due to its dubious choice of investors, there was an outcry. However, most fans did not lose their faith in the brand and "accepted" the company's explanations. For many years, Oatly had demonstrated its commitment to a more sustainable food industry by labeling the carbon footprint of its products, credibly practising transparency and thus obviously earning a "trust rating".