Working with the Campaign Manager

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Reddi2
Posts: 265
Joined: Sat Dec 28, 2024 8:54 am

Working with the Campaign Manager

Post by Reddi2 »

Don't worry, you can't do anything wrong in the campaign manager. You can easily set up, save, copy and change all campaigns at any time. The process is only set in motion and mailings sent once your campaign has been activated.

We would also be happy to support you in implementing your individual ideas.

Have you already completed your campaign and would like to activate it? Then simply contact your customer advisor or support. After a logical check, your created campaign will be activated.

scope for creative ideas
Last week we presented you with the idea of ​​a multi-stage birthday campaign. Today we would like to give you a suggestion for a newsletter greeting. Of course, you can adapt the campaign to your needs.

Marketing Automation with the Campaign Manager
Example 2: Newsletter welcome campaign
Welcome your new newsletter subscribers and follow up on their reactions individually.

Example: After registering, new newsletter subscribers should first mexico phone number data receive a welcome mailing with a €5 voucher. After three days, all those who open the mailing receive another mailing from management with a personal cover letter in which all services are presented. Those who do not open the mailing are reminded again of the voucher from the first mailing. Three days later, all new subscribers receive a special welcome offer by email.

Here's how it works: You drag and drop the icons onto the workspace as shown in the following graphic and link them. Then you fill the icons with data simply by clicking. To do this, you need:

start time and trigger
Recipient
welcome mailing with voucher
delay of 3 days
Decision*
voucher reminder for non-openers
Cover letter to management for openers
delay of 3 days
Welcome Offer
end point
The campaign is triggered by the confirmation of the double opt-in by the individual subscriber. After that, all subscribers initially receive the same mailing. In the second step, the recipients are divided into two groups - depending on their response. In the last step, the recipients are brought together again. The campaign ends for new subscribers after the last mailing. Since it is an action-driven campaign, you only need action-based mailings.
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