3. Create personalized recommendations

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Based on the collected data, a report is generated that contains a list of customer tasks and recommendations for focusing on the relevant benefits. This data helps companies adapt sales scripts and train managers to communicate the value of the product more effectively.

Example of Process Mining application from SalesAI
A hospitality company provided SalesAI with guest interaction data for analysis. The neural network identified key customer goals, including “convenience of booking,” “availability of additional services,” and “flexibility of cancellation policies.”

An analysis of successful interactions showed that for the task of “convenience of booking”, the decisive advantages were:

the ability to book a room via instant messengers;
instant booking confirmation;
transparent payment terms.
Based on SalesAI recommendations, the company india mobile database adapted the process of communicating with clients, adding an emphasis on the convenience of booking in messengers and quick feedback. As a result, the conversion of applications to bookings increased by 18% in two months.

Conclusion
The key benefits for each customer are the solution to their specific problem. The company's task is to find out what is important to all target customers and demonstrate as quickly as possible how the product helps achieve this.