In my last blog , I wrote that a good customer experience (CX) is no longer a unique selling point and that successful companies define themselves much more holistically as a business of experience. In other words, focusing on CX is too simplistic.
But that would be trivializing it. Because: Have belarus rcs data you noticed where this focus on CX comes from? From an obsession with "the customer": "The customer is always right", " "We need good customer service", "We have to be customer-centric and think", "We need customer journeys". And, of course: a good "customer experience". The only question is: does the customer want all of that?
If brands communicate with people only as the next "object to buy," then brands will forever remain sellers and their target groups will always be buyers. But these people are much more than "buyers." And the question of which products and services they should spend money on only takes up a small part of their everyday lives; their lives are full of other things and experiences. We feel passion, we get excited, we love, we are surprised, sometimes disappointed, sometimes full of hope and sometimes endlessly frustrated.