The second stage of step-by-step website promotion is the selection of queries

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If you did not pay attention to compiling the semantic core at the stage of creating the site, it is high time to take up this most important process. For those who are engaged in promoting the site on their own, the step-by-step instructions necessarily include working with key phrases.

A set of phrases that convey the thematic direction of a resource is part of its semantic, or meaningful, core. To convey information to users, it is important to imagine how exactly they are looking for it.

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There are several types of search queries:

commercial;

informational;

navigational.

According to popularity (frequency) in search engines they are divided into:

high frequency (HF);

midrange (MF);

low frequency (LF).

For those who start SEO promotion of the site independently, the step-by-step instructions must necessarily include work with tails. Many forget about the importance of using so-called long tails, or loops, in the text. Search engines highly rank content in which they find not only the main key, but also loop words. For example, for the query "coffee beans", Google offers the following tails: "where to buy good coffee beans in Moscow", "good natural coffee beans", "how to properly prepare coffee beans". A website that contains all the words from this list is guaranteed to get to the top of the search results.

Graph 1. Distribution of search queries by number of words

Graph 1. Distribution of search queries by number of words

Graph 2. Tops and tail of search queries

Graph 2. Tops and tail of search queries

Top and tail of search queries:

top 10 most popular queries – this is 5%;

top 100 most popular queries – this is 4%;

top 1000 most popular queries – this is 5%;

top 10,000 most popular queries is 7%.

80% of all requests are for trailing phrases.

Ideally, during step-by-step SEO promotion of a website, you should strive to ensure that for each search query from the tail on the resource there is a relevant page.

Let's get back to our coffee. It has several characteristics:

cereal;

variety – Arabica;

made in Brazil;

sold wholesale.

Possible types of queries – 1st level tags (tag + property):

Arabica coffee beans;

Brazilian coffee beans;

coffee beans wholesale.

Possible types of queries – 2nd level tags (tag + property + property):

Brazilian Arabica coffee beans;

Brazilian coffee beans wholesale.

Optimizing your site for the long tail offers several important benefits.

Many pages are created on such a resource, which generally has a beneficial effect on its step-by-step promotion, since internal linking can be used and optimized for an expanded number of requests.

The structure of the site should be built according to the laws of hierarchy, be convenient and logical. When a visitor encounters an incomprehensible arrangement of elements on a resource, it is easier for him to close the page than to understand the intricacies.

Using long-tail words allows you to orient the user and convince them that they will find what they are looking for on your page. The search engine shows them the query in the snippet, in the first-level heading, and in the text itself. Thus, you have done everything to make a person follow the link, the rest will depend on the delivery terms you offer, the cost of the product, customer reviews, etc.