Contextual advertising

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For those who have an understanding of contextual PR, its appearance in the block with media PR will be a clear surprise. After all, until now such advertising was in a purely text format with descriptions and links.

But with the advent of modern Internet marketing tools, the situation has changed. Just recently, Yandex launched a banner on the search – this was not the case before. The search results page now features a full-fledged text and graphic banner, similar in theme to the query. In fact, this is a snippet that has moved to the sidebar and outlook email list pretends to be a banner. This format clearly wins against text ads.

SMM, advertising in social networks
Social networks were initially created for communication. And on what basis it would take place – friendly or commercial – no one determined. Enterprising businessmen quickly assessed all the advantages of such groups and literally flooded them with advertising of goods and services.

In local sales, feedback is set up very quickly. There is full interaction with clients. In the process of commercial development of social networks, many brands have moved away from banal advertising and began to spend the budget on satisfying user interest, creating leisure.

SMM as an Internet Marketing Tool

Source: shutterstock.com

Large companies have created positions for SMM specialists, whose responsibilities include managing corporate accounts. Small businesses do this on their own:

First, a content strategy is developed. Based on the current conditions, a concept is formulated that specifies what exactly the company wants to convey to its target audience. This could be something related to the product, news, or interesting material on a specialized topic.

Then a content plan is drawn up. In fact, this is a detailed description of the strategy: a schedule for publishing posts and other activities on social networks, determining the subject of the material and the target response.

We have quietly switched to content marketing, since SMM is one of its channels. And if you use this Internet marketing tool correctly to increase revenue, you can achieve good sales results, as well as form your own community.

Targeted advertising
Used by:

In social networks. These are banners in the side menu, paid articles in the message feed, posts on the account wall and much more.

In contextual advertising. Its settings include not only a pool of key queries, but also the main characteristics of the audience that will see your site in the search results.

In Yandex Advertising Networks (YAN) and Google Display Network. They seem to be specially created for targeting – there is a detailed selection of audiences and display parameters.

In banner networks. Many sites have slots for banner ads that load automatically based on the profile of the page visitor.

Targeting is purposeful and precise. This is its advantage. Why spend money on showing to the whole world if the target audience is well known and not very large. And if it is not defined, then targeting will help find it.

There is also a remarketing/retargeting technology. It helps track the visitor's actions on the site. If he entered the online store but did nothing or started a target action but did not finish and left, then you can always "catch up" with him, wherever he is on the Internet, and remind him of yourself by showing PR.