SEO URL optimization

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All URLs should be optimized so that they are understandable and easy to use for web users, while also being easily recognized by search engines (to improve the site's ranking in search results).

SEO URL optimization

We have already figured out what URL means, what its structure is and in what formats it can be written. Why do they need to be optimized? The address of any Internet resource is shown in the search results immediately under the page title. To understand its content, web crawlers analyze all the information contained on the pharmaceuticals email list page: headings, anchors, URLs and the text in them. The clearer and easier to identify the address, the faster the search engine algorithms (SE) determine the content of this section of the resource.

The organization of the presentation of information and files on a web resource in a user-friendly way is achieved by assigning logical names and creating descriptions for categories and pages. Simple, convenient URLs significantly simplify the use of the site, especially in cases where visitors want to share a link to your content. If they are long and unreadable, they significantly reduce clickability and the number of reposts.

Of course, search engine algorithms can handle any URL, even the most difficult to read and long, but you shouldn't leave them like that. Try to make all links accessible and informative .

How Existing Search Engines Perceive URLs
For absolutely any PS, gramota.ru and www.gramota.ru are two different addresses, respectively, different web resources. Consider this point when adding your site to the webmaster console: specify all possible URL versions, and also set up a 301 redirect to the main mirror.

Upper and lower case do not matter in the data transfer protocol and the domain name of the resource, but they do matter in file names, in the query string, and in the path that specifies the location of the files on the server. That is, picture.webp and PICTURE.webp are completely different names for the same image from the point of view of crawlers.