Setting up regional search

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It is necessary to take into account that for queries dependent on geolocation, it is necessary to additionally check the frequency parameter for the target region. It is also necessary to distribute informational and commercial queries across different pages of the site, because due to their specificity it will not be possible to promote them together.

If a user makes a request in Yandex, he prefers to see results taking into account the region of residence. The search engine generates results based on these expectations. Therefore, when merchant cash advance email marketing promoting a company's website, you should adhere to the following recommendations:

When creating a section with contacts, place the full address of the company with the postal code and telephone code. Moreover, it is desirable to present this information as text, not as a picture. This makes it easier to copy.

If the site is aimed at a target audience representing different cities, then on the main page indicate phone numbers and addresses in all regions of presence.

It is advisable to use the Yandex.Directory service. In this case, your contacts will be used in the site description, which is displayed in the search results, and in addition, the address will be included in another useful tool - Yandex.Maps.

On websites of large companies with a large volume of information about representative offices in the regions, it is better to use subdomains.

If potential visitors receive different versions of the site in the search results based on regional characteristics, then robots need to be provided with access to all pages regardless of the regional IP.