Your pop-ups should appear at the right time

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When you create a Hello Bar email popup , you can decide when it will appear. Some websites trigger the email popup to appear as soon as someone lands on the site. This is not a good choice.

Your visitor hasn't had a chance to acclimate to the site. When targeted visitors are automatically confronted with a popup , they often leave the site entirely, or at least close the popup . They're not ready for that yet.

You have two main options for activating Hello fronk oil email list Bar email: pop-ups .

Your pop-ups will appear at the right time.

You can activate them after a certain delay of five to 60 seconds, or you can have your own pop-ups activated based on scrolling activity. Either way, your target visitors get used to your web page and better understand what you are about. Only then do you make your offer.

4. Your pop-ups should be personalized for specific pages of your website or specific traffic sources.
Let's go back to our sports equipment email popup example. We created a fictitious lead magnet to help our fictitious visitors make more informed decisions when purchasing sports equipment.

This is a great lead magnet for people who are at the top of the funnel. They are not ready to buy.

We may use this email to register a pop-up on our blog pages and home page. Visitors to these pages are typically familiar with the brand and looking for useful information.

But what about our sales pages? If someone is viewing a page that sells a particular piece of sports equipment, they are already further along in the buyer's journey. In fact, they may be ready to buy.

In this case, we can offer a lead magnet, such as a pop-up with a discount or a coupon code. This not only motivates the visitor to sign up for our newsletter, but also gives them another reason to buy the product - to save money.

5. Your pop-ups should be optimized for mobile users.
Your Hello Bar dashboard allows you to not only create email subscription popups for different screen sizes, but also to preview how a particular popup will look on those screens.

Mobile function

As you can see, the image from the popup we showed you at the beginning of this article disappears when the visitor views it on a mobile device, leaving more space for the text and email input field.

Never underestimate the need for a great user experience. If your popups aren’t mobile-optimized, you’ll lose potential customers.

You may also like:

How to Generate Leads with Email Marketing: 11 Ways
Email Marketing for Ecommerce – 20 Tips to Increase Sales
6. Your pop-ups should not disturb your site visitors.
We 've touched on this before, but we want to rephrase it. Don't use email pop-ups as a nuisance. You'll just annoy your potential customers.

That's why we recommend time delays. If you give visitors a chance to settle in, so to speak, before you launch your pop-up , they're more likely to take a closer look.

7. At the end of your content, you will show a pop-up to reward visitors who read to the end.
One of the options for the Hello Bar popup email design is to trigger the popup when the visitor scrolls to the bottom of the page. The idea behind this setup is to reward visitors who have read the entire page.

These pop-ups are great for blog posts. You've given your audience a lot of exclusive content to read, and if they read to the end of the article, they'll get a surprise, like a lead magnet or coupon.

8. Use a powerful exit intent pop-up
Another option is to use an exit intent popup . This type of popup takes up the entire screen when a visitor attempts to leave your site. You can see an example of an exit intent email popup right here on the Hello Bar blog.