It is no news to anyone that Google constantly changes and updates its algorithm in order to deliver the best results to its users, quickly and accurately.
It is these constant changes that make the work of website creation agencies and their clients increasingly challenging and place us in an incessant search for the best positions in search results and the much-dreamed-of “ first place on Google. ”
For this to happen, websites must meet certain requirements, the main ones being: quality and original content, easy and intuitive navigation, speed and immediacy, and adaptability to any device.
At Webby Agency, every jamaica email list project is designed and executed, from the design of the layout, details, colors and elements that will make up the website, layout of the content, buttons and images. Every aspect of the website is carefully tested and improved.
The question we hear most often is: “How do I get my company to appear on Google?”
That’s why we’ve prepared this article for you with our TOP 3 Google guidelines explaining a little bit about how it all works and how your company can appear on Google organically. Let’s go!
How Google's algorithm works (Page Experience)
Google's new algorithm that is about to be launched is Page Experience, but in practice, what does this Page Experience mean ?
In short, this algorithm works by analyzing the user experience while browsing the website and how they consume this content.
Therefore, it is essential to improve elements and other aspects of the website, in order to improve the user experience while browsing , especially when accessing the website on mobile devices (browsing via smartphone), with an interesting, easy-to-access and efficient navigation. This change is essential for all companies that want to remain well positioned in the online world and obtain a satisfactory and constant return of contacts and leads.
But in addition to the new “ Page Experience” algorithm , Webby has separated in a simple and practical way the main Google guidelines for May 2021.
1 – Website speed
One of the main factors that measures the quality of a website is its speed , the loading time of your website after a click.
Websites that have a longer opening time or a slower experience, especially on mobile devices, are less likely to find your page in the near future.
The good news is that here at Agência Webby we prioritize website speed during its creation, applying specific techniques to try to make the website lighter and provide a better user experience . We use Google's own tools to measure speed and performance, which allows us to make the necessary corrections during the creation and construction phase of the website.
Google also provides some free tools that you can use to measure the speed of your website yourself.
2 – Relevant content with original texts
Another very important factor when creating a website is creating relevant content . This guideline is essential for your customers to find your company on the internet and provide the best results combined with the experience on the page.
Googlebot (Google robots) scans daily, tracking new content and classifying it according to its quality . Websites with better content are better positioned on Google.
That's why it's worth investing in content creation, following the tips below:
Define the keywords with which you want to be found by your client (in layman's and technical terms)
Create texts rich with these keywords and well explained
Write original, well-structured texts that add value to the user
Create a tips and news page and keep it updated
Create content that is superior to your competitors' websites
When we create a website, we make sure that all pages are well optimized with individual SEO , clean URLs and that they will be crawled by Google, all of these factors boost the on-page experience.
3 – Keywords and SEO
Defining keywords well is very important, they are the terms typed into the Google search box by users, for example: one of our main keywords is “ website creation ”. So when our target audience types this word into Google, they find our website, without specifically mentioning “Webby Advertising or Webby Agency”.
Knowing your audience is very important to be able to define these words accurately, after all you will need to deduce how they search for your service, product or company, whether in lay or technical terms and the level of coverage (regional, state, national or international), after all there is no point in your company appearing well positioned in Acre if you only provide services in Sorocaba/São Paulo.
SEO is a set of powerful tools that optimize your entire website. And as we said at the beginning, Google is constantly changing, and the focus is currently on improving the user experience, more precisely, the on-page experience. We at Agência Webby, whenever possible, apply Google's main guidelines to our clients' websites, so that they obtain the best results.