How to measure the success of your Content Marketing Strategy?

[subornaakter20]

First, you need to consider your brand visibility . This has to do with how many people saw your content, how many views a video got, how many page views a page got.

You can measure this using measurement software tools such as Google Analytics or YouTube Insights, which offer aggregated information about the traffic accessing a website.

It is also essential to measure the degree of travel agency email list viralization of your content , that is, the frequency with which users share your messages. You can quantify this by checking the likes on Facebook and Twitter, the mentions and comments, and the shares on Linkedin.

There are also some tools to speed up this measurement, highlighting Sharedcount or Likalizer as some of the best known for monitoring activity on social networks .

Another aspect to consider is lead generation: how many users completed a contact form when accessing your content.

This can also be measured with Google Analytics , an essential tool for evaluating your content marketing strategy.

Also review the generation of organic traffic , the number of readers who reach your content through SEO positioning.

Main postulates of Content Marketing
1. Good writing and trained staff
When it comes to attracting customers , offering well-written material is essential. You cannot expect to gain the trust and retain consumers with an article full of spelling and grammatical errors.

It is necessary that the content be developed by trained and specialized personnel.

Until a few years ago, it was quite common to see that production was the responsibility of any sector of a company, from Marketing to Human Resources or areas related to sales.

It is essential to have trained personnel to write #contentmarketing

The importance of having a writer on the team can make the difference with the competition.

This writer must have knowledge of the topic in question and of course about Content Marketing to understand how to write to attract the user's attention and highlight creative content.

This fundamental task must begin with the creation of the titles . Otherwise, an original production, with many hours of work, can go completely unnoticed.