Measure success and implement improvements

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Using a workflow, emails can be sent automatically in HubSpot. A previous segmentation of contacts according to certain criteria ensures that each lead receives the content that is right for them. Email templates can be created and saved in HubSpot for this process.

E-mails should also always offer your prospects added value and convince them with both content and design. The company InVision offers a good example of successful e-mail marketing. E-mails are sent on a weekly basis, informing the reader about the best blog posts and design links. Sometimes they also include surveys, which InVision uses to crowdsource for its own blog. The e-mails are also attractively designed with images, which makes them easier to read.


The heart of inbound marketing is content. It is therefore sweden whatsapp data important to know how it performs and whether it is found and consumed by enough relevant people. In order not to lose track, you should concentrate on the really important metrics. For Lead Innovation, for example, these are visits. This tells the company how much interest there is in the topics it covers on its website. The high conversion rate also confirms that Lead Innovation has made the right choice of topics. A fifth of website visitors download additional content. These positive metrics encouraged the company to expand its content offering with webinars and video contributions.

HubSpot also supports you in this area and offers comprehensive reports to analyze all marketing activities.

Conclusion
If used correctly, inbound marketing can help you generate more traffic and therefore more leads. A predetermined strategy and a specific goal are essential for the success of your campaign. But content should not be neglected either, because it is the heart of inbound marketing. HubSpot accompanies you every step of the way with the right tool and helps to make processes more efficient.

Are you interested in inbound marketing but don't know where to start? As an experienced inbound marketing agency, we will work with you to develop the right strategy. Feel free to contact us without obligation!