—What is your opinion on content marketing?

[subornaakter20]

— In which cases is it recommended to apply an SEO or SEM strategy? How can these actions be complemented with content marketing strategies?
Jonatan Zinger —SEO is recommended for any site that is intended to last over time . Obviously, the strategy will be different if the goals are more ambitious and the competition is greater, than if there is no competition or if you simply want the site to be “search engine friendly.”

In the first case, content marketing is going to be crucial. Content is always going to be at the heart of the SEO strategy . Technical visibility optimizations, although necessary, have a limited scope. Building popularity, to be scalable, needs content that generates attraction and inbound links . Relevance and building the site as an “authority” on a topic necessarily requires a consistent plan for creating content around that topic.

Regarding the relationship between pharmaceuticals email list SEO and SEM , it is generally advisable to view them as two tactics that belong to a comprehensive strategy . Unless you use disposable sites or do not have an advertising budget, it will generally be useful to implement both tactics together and create ways for them to feed back into each other.




—When we browse the web we do little more than search for content . More or less textual, more or less product-oriented, more or less personal. In all cases we have questions that will only be answered with specific and relevant content.

I think that in recent times, for the first time, content marketing has been given a real space as an independent discipline that generates value . It is likely that it will soon be required to do a little more in terms of demonstrating results, as I believe will also happen with social networks . In both cases, I believe that these disciplines will end up consolidating themselves as key within the digital marketing mix.



— Could you name some successful content marketing campaigns developed by Media 8?
— One initiative that has been successful for many years that I can name is the one we carried out for General Mills (owner of brands such as Betty Crocker, Nature Valley, Yoplait, among many others). Seeking to get closer to the Hispanic women market in the US, www.quericavida.com was created.

The content of the portal , which is absolutely massive and original, is generated by a team of Content Marketing specialists who work from Córdoba, Miami and Buenos Aires. The work they do is really great and has resulted in a very good positioning of the portal among its target audience.



— What do you think are the online marketing trends for 2014?
Jonatan Zinger — I think we may be witnessing the beginning of maturity for Social Marketing . This may be a somewhat “painful” process, as I think companies will begin to demand more tangible value from their social media strategies, beyond simply growing the size of the community . I think it will also be an opportunity for those who are working on generating this value today.

From all the talk and hype surrounding Big Data this year, I think what's gaining traction is the notion of “Big Insight,” and a greater demand on Analytics and Research managers to become central resources in defining the business.

Finally, and particularly for our region, I think 2014 could be the year that location-based marketing (particularly for mobile devices ) really takes off and opens the game to a whole new category of customers.