What does the future hold?

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As we said above, Google Hummingbird still depends on some harder factors such as links and the authority of a site, but the general trend of recent years, imposed in part by the big Internet players, is different. Building a brand, viralization , user loyalty and search engine positioning are all swirling around the development of content.

Although a digital marketing strategy is not pastors in the us email list only made up of this element, it is an essential pillar for achieving it. Despite the shortcomings that Google Hummingbird may have and all the improvements that are still missing from its methods, the changes that it gradually and inevitably incorporates give a clear clue about what the vision of the guys from Mountain View is.

And if being aligned with those who “propose” the rules of the Internet is not a valid enough basis for establishing a specific course of action, then let’s put it this way: the best way to be prepared for the future is to target the user . What is the best way to interconnect with them? Offer a quality product and, as we already mentioned, communicate it through an effective content strategy.

What do you think about this? Did Google Hummingbird have any effect on your site? We are interested in hearing your opinion and experience. Opening a discussion space always allows for expanding knowledge. We invite you to leave your comment and start the conversation.