Make Your Facebook Content Informative and Valuable

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Don't give everything away in the description. Creating suspense increases the number of clicks.

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Post interesting facts and share tips. If you share articles, use link shorteners.

Don’t just say “Good morning” on your outlook email list social network and that’s it. Instead, work on well-crafted content that responds with well-formulated solutions to the problems your audience may experience.

You will create the differentiating element through the essence of your brand, so always try to offer unique and different content on Facebook .



It's not what you say, but how you say it! Always try to offer something good that people want to share and follow you for!

Content on FacebookAlways Include Images and Your Logo in All Facebook Content Posted.
It has been proven many times that posting images has a higher level of engagement than other types of content. Keep in mind the best practices when posting images or optimizing images for links on Facebook.

More than 280 million images have been uploaded to Facebook, which shows that the visual and graphic part of this social network is essential, especially for brands that want to position themselves with their audience.

The images should be original and specific to your brand. Yes, you will probably have to invest a little more in doing some photo shoots of your products, but it is very convenient that you do so.

For example, if you sell swimsuits, it is logical that your photos are real about the product you offer. Do you know the loss of credibility you would have if you deceive your audience? Of course this would be serious for your reputation on social networks and on the Internet in general!

So, I recommend that you do not sacrifice your true value by using photos from other people or other accounts on Facebook. This, besides being harmful, is not ethical. So investment will be your greatest ally with good quality and real images about your brand.

Adapt your Facebook content for mobile.
Optimize images so they can be easily viewed on mobile devices. Remember that most users access social media on this device.

The truth is that 80% of the world's population uses their phones and smart devices to work, read the news and connect with what is happening globally.

The cell phone has become an essential tool in the life of any person, so do not underestimate the influence that the mobile version of each piece of content you create will have, both the content on Facebook and on the blog of your website.

According to statistics from this social network, 47% of Facebook users visit the platform via their mobile.

So, what are you waiting for to optimize each piece of content on Facebook? Don't leave out any details, because it can cost you the loss of your followers.

Thank and Reward Your Followers with a Valuable Item.
What benefits do your followers get from being followers? Make them feel like they are part of a community and that they are special for it.

Thank them, offer them discounts, prizes and exclusive content. This will turn them from followers into brand ambassadors.

Reward your Buyer Persona 's actions and interactions with each piece of Facebook content. Think about it! The long-term benefits will be huge for you, so invest in taking care of them and giving them something fabulous.