Attention Facebook Pages: More Content and Less Memes

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Contents
1 Improvements to Facebook News Feed
1.1 1. Like-baiting
1.1.1 2. Frequently circulated content
1.1.2 3. Spam links
1.2 And now?
In order to get the right content to the right audience, and ensure they don't miss out on the stories that matter to them, there have been a number of improvements to Facebook's News Feed to Prevent Spam Content.

Yesterday, and through a statement , Facebook optometrist accurate email list announced a series of improvements to reduce spam , that is, those practices carried out by pages that challenge the News Feed to obtain a greater number of interactions than they would normally obtain. The new update would go against three types of practices:

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Facebook News Feed Improvements
1. Like-baiting
Like if you prefer bunnies. Share if you like kittens. Comment if you love dolphins. Sound familiar? Due to improvements implemented in the News Feed, these types of stories will not be shown , or at least they will appear to a lesser extent, being one of the Improvements in Facebook's News Feed to Avoid Spam Content. This update will reach those Pages that explicitly ask for Likes , comments or shares on their posts, but not those that genuinely encourage discussion among their fans:

People always respond to posts that prompt them to take action, which causes them to be shown to more people and gain greater visibility in News Feed. However, when we survey users and ask them to rate the quality of these stories, they report that like-baiting stories are, on average, 15% less relevant than other stories with a comparable number of likes , shares , and comments. Over time, these stories tend to make for a less enjoyable experience on Facebook as they drown out content from friends and Pages that people actually care about.

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Image: Facebook Newsroom

Some Facebook pages, such as the Condescending Corporate Brand Page , have shown their opposition to these practices since their inception through parodies and cases of “bad practices.” Yesterday, it was one of the first to celebrate the news.



2. Frequently circulated content
To prevent reshares , or excessively uploaded and shared content, Facebook has implemented improvements to News Feed to tone down these types of Pages. Initial tests appear to show a 10% decrease in the number of times people hide these types of stories.



3. Spam links
Some stories in the News Feed use misleading language to direct users to a website with advertising content. To combat this type of practice, Facebook will take into account how often users visit the link and then “like” or share the original post. This has apparently shown results in early tests, detecting a 5% increase in the number of clicks on external links. A good sign that people are finding more relevant and trustworthy content in their News Feed.