The changes in search engine optimization also bring inbound and content marketing to the table. Over the last two years, I have had the opportunity to look at the topic from different angles through discussions, lectures, blog posts and events. I have repeatedly noticed that the topic of content marketing in particular is approached from different perspectives. There are SEOs, PR and marketing specialists who deal with this complex of topics. And many seem to give the same child a different name. For example, Kerstin Hoffmann, a PR woman, repeatedly uses the term content strategy , while the child is christened content marketing in particular among SEOs. Other terms are:
Some people also use the term inbound marketing as a uruguay phone number data synonym for content marketing. To differentiate between the two terms, we recommend this article: Inbound marketing definition: Differentiation from online and content marketing .
Last November, I was lucky enough to be the only search engine marketer to participate in the panel discussion at the APA in Vienna, among PR and marketing specialists, and they could not hide their surprise at the sudden hype surrounding the term content marketing.
Peter Drobil, ÖMG President: First of all, I am very astonished how some terms that are very pleonastic suddenly start to become hyped after three years, because content marketing was born as such a wonderful empty phrase, as if no attempt had been made to convey anything with content before. Yes, but fine. It's just like with sustainability, CSR, etc., as if it had never existed before.
The panel discussion starts here at 61:30 minutes and I personally find it very interesting because the whole topic is not discussed from the perspective of the SEO industry: