Lack of Reviews on Product Pages

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More than half of users who buy online do so based on the opinions and reviews that other users have made about that product. This basically means that if your product pages do not have opinions and reviews from other users, you are missing out on a high percentage of your audience and potential buyers. This type of SEO error for E-Commerce reduces your profits, because the less customers know about your product and your brand, the more distrust they will have.
User Generated Content
Likewise, the generation of content by users marketing list of plumbers ensures the originality and uniqueness of the content , improving the positioning of the page for that particular product.



Mistake #3: Deleting Outdated Product Pages
Every e-commerce site has products that, after a certain time, are no longer available forever. For example, certain items of clothing in clothing stores, which are no longer in fashion or simply no longer manufactured. The first reaction to such pages is usually to delete them. Don't do it! (Some SEO experts in the world are going to hate you.)

From an SEO perspective, this is not good. You lose already ranked content , you lose valuable internal and external links, and users who had bookmarked the address (or found a link to the page) will find themselves with an error page. There is more than one solution , which will often depend on the circumstances. To solve this type of SEO errors for E-Commerce we recommend:

301 Permanent Redirect
If the obsolete product has been replaced by a new one, using a 301 redirect from the old page to the new one tells Google that you want to rank the new page. This way, the SEO value of your page is maintained and restored.

Redirection to parent category
The intention is to solve a problem for the user and correct SEO errors for E-Commerce that can bring regrettable consequences. If you are looking for a product that we no longer have available, we offer you a page with other products in the same category that could be useful to you instead.

Re-using URLs
If you sell generic products where the only things that vary from product to product are technical specifications and model numbers that are not relevant to the page title, you can reuse URLs. This way, you maintain the value of the page and increase your chances of ranking on Google.

Mistake #4: Duplicate Titles
Another of the SEO mistakes for E-Commerce that is very common in most online stores is the duplication of Title tags. You should always look for their uniqueness and try to avoid duplicating them. It is very difficult to create different titles when selling multiple products from the same brand, or similar products from several brands. Without a doubt, there are certain keywords that will be repeated over and over again. Search engines, and Google in particular, understand this very well and that is why it is recommended to focus on “unique key phrases” (key-phrases) . Nowadays, user habits tell us that more searches are made by “key phrases” than by “keyword”. Therefore, we should create our title tags using combinations of “brand”, “model” and “product type”. For example, “Toshiba Goldfin 6300 Split Air Conditioner” or “Sony Playstation 3 Ultra Slim”.

[Tweet “#SEOTips Avoid duplicate titles. Use “Key-Phrases” on every new page”]

Error #5: Lack of Friendly URLs
Using the aforementioned “key phrases” in the URLs of our page is also a web positioning factor that is often overlooked and is another SEO error for E-Commerce. The URLs of your product pages MUST contain the main “key phrase” , for two reasons:

Expectability : Make it easier for users or buyers to know what they are going to find when they click on the URL. If your URL has a lot of numbers and codes, it can look spammy or make the user untrustworthy.
Relevance : Having the key phrases of your Title in the URL was one of the main ranking factors a while ago. Although Google does not give the same weight or authority to this point today, it does not hurt and it will help you.
Mistake #6: Too Much Duplicate Content
As we mentioned before, duplicate content can hurt you rather than help you. Print pages, archive pages with different product sorting filters, tag pages, product pages with different colors or minor variations, etc. All of these pages generate duplicate content on your site, which should not be indexed by search engines to avoid losing rankings in the SERPs.