Budget optimization at the campaign level is not suitable for all types of target groups

[sumaiyakhatun26]

If you want to use this feature effectively, do not set up different types of targeting groups – custom, similar, and interest-based – in one campaign.

Why? Very often remarketing ads have the highest CTRs, and then FB will consider a given set to be the best and pump most of the money into it.

If your goal was to test groups, this will give you a false picture of the situation.



Budget optimization at the campaign level works best for activity campaigns

The Conversions or Product Catalog Sales objective is a specific type of Facebook campaign turkey rcs data that requires a lot of data to function properly, and this case is no different.

However, you can safely trust automatic budget distribution for campaigns that focus on activity. Especially page likes.

This does not mean, however, that it will not work for purely sales purposes – the condition is, however, to ensure the proper selection of groups within the campaign, i.e. the things I wrote about above.