Advertising Goals on Linkedin

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As an advertiser on LinkedIn, you have 3 groups of advertising objectives to choose from.

awareness (brand awareness),
interest (site visits / interactions / video views),
conversions (lead generation/website conversions etc.)
and 8 advertising formats:

single photo ads,
graphic ad carousel,
video ads,
text ads,
Spotlight ads,
advertising to gain followers,
ads in the news,
job advertisements.


In this article we are interested in the “Lead Generation” goal.

After selecting it, you can use a simple tool to acquire data from potential customers. We are talking about lead generation forms.



Generating Leads on Linkedin – What Are Forms in Advertising?
LinkedIn lead gen forms (lead gen forms) are – simply put – a way to replace a landing page sign-up form where you enter your contact details. For example, to download an e-book or get an offer.

How is it different from this form?

The fact that you don't have to fill out any data in the lead gen form because south africa rcs data LinkedIn collects it directly from your profile.

All you have to do is click to consent to their use by the advertiser.

It's convenient, especially when you use a smartphone, on which – let's face it – writing is not the most comfortable activity (especially when you need to correct or add something).

What does it look like step by step?

After clicking the CTA button on the ad, you are redirected to a lead gen form.

The only thing you can possibly edit is the email address. The rest of the data is already filled in based on your profile.

After you have indicated your consent to receive information etc. and clicked “Send”, the form closes. And you are presented with a thank you notification in place of the ad, and for example – as in the case of this Microsoft creation – some material to download.