How Sentiment Marketing Works

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Contents
1 What is sentiment marketing?
2 What is nostalgia?
3 What is Marketing 3.0?
4 Examples of sentiment marketing
Feeling marketing can change the way customers view your products or Have you ever felt something special about a brand?

It is normal to relate products with some situations in our lives that have happened currently or in the past and this may be for indistinct reasons or because brands invest in a strategy so that interior designers email list the user develops feelings for them.

The goal is to gain customer loyalty in the long term and, as a result, generate an increase in sales.

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What is sentiment marketing?
Emotional marketing seeks to awaken emotions in customers, create emotional connections that add a plus to the brand, and in the long term create brand loyalty.

Nostalgia is sometimes used as a tool to generate interaction and engagement with brands.

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Watch this video, it is a clear example of how a commercial can stir all the emotions in just over 2 minutes.



What is nostalgia?
Nowadays, many people use brands that remind them of a moment in their youth, experiences of happy moments and many desires that are difficult to control, because they generate well-being and pleasant memories.

Nostalgia consists of remembering moments that have already passed and that left a mark.

That is why many brands put products from the past on the market called “retro”, all this so that customers feel that nostalgia and seek to acquire them.

What is Marketing 3.0?
And if we talk about feelings, it is also prudent to talk about marketing 3.0 . It is based on the fact that the user buys thinking about the values ​​that this product represents.

The customer feels more involved with these products, leaving mere consumerism behind, connecting emotionally and improving the buyer's level of awareness.

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