Rule #2: Focus on long-tail keywords

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This graph shows the average length (in words) of posts published in the ranking pages, for each position in the Google SERP. The longer your content, the more likely it is that an external website will link back to your article, hence. The more words a page has, and the more social sharing it has, the more likely it is to rise in the rankings.

In fact, another study conducted by Quicksprout showed a correlation between “long-form content and tweets” and “Facebook likes”:

Word number chart for social networks

In short, take the time to write relevant content to inform and describe the products and services your eCommerce store offers.


Long-tail keywords are very specific keywords that are strung together as a phrase. romania rcs data For example, "isothermal containers for transporting ice cream." The more targeted your keywords are, the more likely they are to attract customers who are also looking for your targeted products or services.

So, if I rank for just "container" and Google this keyword, I'll see the following:



An eCommerce store that only sells "containers" will face stiff competition against 17,000,000 search results.

But if I search for a very specific, long-tail keyword like “isothermal containers for transporting ice cream,” we get the following:



52,000 is a lot less. Less competition with certain keywords means a higher chance of being on the first page and therefore a better position in the rankings.

In short, to rank higher on search engine platforms and increase your e-commerce sales, focus on long-tail keywords on pages (products and categories).

Problem #2: You don't have enough backlinks
There is a direct correlation between a website's SERP ranking and the number of links to the website. In other words, if many different types of domains link to your website, your ranking improves.

It's not enough to have a website linking to your page 20 times. But if 20 different websites are linking to your site, even just once, then you'll notice a difference. This is what research on backlinks has revealed, summarized in the graph below: