Tender Rose Case

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Tender Rose is a San Francisco-based company specializing in senior care, particularly dementia care. The company needed to understand how it was perceived by its employees, customers, referral sources, and industry thought leaders.

To solve this situation, they developed a digital and inbound marketing strategy over several months. They created the “Buyer Insight Report” which consisted of the opinions and feelings of buyers. Therefore, they began to build the desired brand image and thus attract those known as “buyer personas”, the customers, to the company.

They created a content strategy to build brand awareness , to meet the knowledge needs of this client and thus achieve increased traffic to the website and blog.

As a result, during the campaign they fronk oil email list became the benchmark company in their sector. They increased global website traffic by 335% and leads grew by 190%.

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Conclusions
Every marketing strategy must focus on a series of steps, which are planning, analysis, and review . An incentivized strategy to increase sales is not the same as one to offer a new service. Just as executing and managing said strategy without prior planning is not the same as doing so in an organized manner.

Inbound Marketing software becomes an aid to optimize processes. It has been proven that implementing inbound strategies guarantees excellent results for your business.

And if you also use a tool that facilitates the management of all the elements and channels available to develop that strategy, you will be efficient and intelligent.