My Board

. Respond to comments appropriately
You want to be as friendly as possible in your response to your former employee. Open the comment by thanking them for their time with your company. It doesn’t matter whether you agree with the comments or not. You still want to be kind. Use neutral language and ...

Before you can effectively market to your audience, you must know your audience. And gradually, your audience is moving from baby boomers to millennials. These customers have different expectations from your business.

Buyer persona
Buyer personas go beyond the traditional audience where you https ...

Where you place your call to action button and how it looks can be the driving force behind how many conversions you get. But you’ll never know until you test. Addressing a customer’s needs in your subject line may be less effective than using numbers to grab attention. But again, you won’t know ...

Once you have created a dynamic website that is optimized for search engines and fast enough to attract visitors, it is time to think about how to convert site visitors into potential buyers, and potential buyers into customers.

Customer acquisition funnels help with this process by guiding ...

Every time you make changes to the plugin, you may get a message that the index needs to be rebuilt. If this happens, click the Rebuild Index button.

Finally, you should enable partial matching. This will help serve content similar to what the user is searching for, which would otherwise not yield ...

Poor website optimization or SEO company performance: These companies need to prove that they can practice what they preach. If you land on their site and the pages load slowly, have terrible calls to action, or don’t show up in search results based on their expertise and geographic location, then ...

Some business owners believe that they don’t need digital marketing because they don’t sell products online. But don’t fall for this misconception. Even if your website only serves to provide information about the location of your physical store, you still need digital marketing.

Physical stores ...

Be careful not to repeat the same content as your leading competitors. Ask your sales and support teams about the pain points they face when communicating with customers. Then create a content calendar based on these. The more unique and in-depth your content is, the better. However, this does not ...

Before you start advertising, you need to define your audience. And it's not just about whether they are men or women, how much money they make, etc. Advertising platforms cannot be based on income.

You want to understand what your customers care about. What problems are they trying to solve? What ...

Analytics are free. The time you have to spend reading and interpreting the data is not free, but it is time well spent. Make sure you review your analytics monthly and look for opportunities.


Traffic Sources: Find out where your audience is coming from to
Top Pages: Is one blog generating 80 ...