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Is there a relationship between competitiveness and customer journeys? A November 2015 article in the Harvard Business Review by David C. Edelman and Marc Singer entitled “Competing on Customer Journeys ” answers this question in the affirmative.

David C. Edelman is a digital marketing leader at ...

Understanding customer experience has become a popular concept in today’s marketing world. In THINK&SELL, we look at an article published in the Harvard Business Review in February 2007, by Christopher Meyer and Andre Schwager and titled: “Understanding Customer Experience ” .

Christopher Meyer is ...

Have you ever wondered what the best questions are for selling? Rick Roberge, who has spent his career training top salespeople, asked himself this question! Here is our adaptation of the 100 best questions for selling! As we know, successful sales are all about words. And it is not always easy to ...

"I want to sell better" is the natural wish of any salesperson. A necessary wish for the company but made more complex in the era of digital marketing. However, almost half of BtoB sales and marketing directors are unfamiliar with lead generation. And other benefits associated with digital marketing ...

CTAs (call-to-action) are the name usually given to the declarative forms appearing on the landing pages of a website. They are essential for converting website visitors into leads. In the physical world, if your site is the window to your store, the CTA is the door to the store.

1. Place CTAs ...

Does cold calling still work? Can you still find customers over the phone? Can you still sell over the phone to people who don't know the brand? These are the kinds of questions we get asked a lot. Very often. Today, we've decided to answer all of these questions, all at once, by offering you a cold ...

THINK&SELL returns this week with a new article from the Harvard Business Review , entitled “The End of Solution Sales , ” by Brent Adamson, Matthew Dixon and Nicholas Toman.

Brent Adamson is a Senior Executive Advisor at CEB. sweden whatsapp data

Matthew Dixon is an Executive Director at CEB ...

For those new to nurturing, let's start with a quick explanation.

Nurturing is the name of a marketing practice that consists of keeping in touch with your prospects or customers. It is most often done through emailing, because it is fast, cheap, and thanks to marketing automation , sending emails ...

Since not everyone has a sociology degree, we're going to explain what Generation Y is.

Generation Y is commonly referred to as those born in the 80s or 90s, or even up until 2000. Their value system has been turned upside down by the arrival of the Internet, television and video games, and they ...

If there is one thing that cannot be argued, it is that the digital transition is underway. It affects everything, from everyday objects to business life. And the challenge we encounter most often is that bosses, or members of company management, have difficulty going digital. In a survey last year ...