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There it is again. That one little thought gnawing at the back of your mind. Every. Single. Day. SEOs know it. Online marketers know it. Shop owners even more so. Content managers and online editors, too:

Probably the most important Google update since RankBrain. BERT stands for Bidirectional ...

Let's walk through creating and editing a text optimization using a concrete example. Let's assume we're working in content marketing for a hardware store and want to optimize an article about 'parquet repair' to further increase its ranking.

In the navigation on the left, click
Onpage → Text ...

Long-tail keywords offer a great way to generate targeted traffic for your website, especially if you create a dedicated subpage for these keywords. If keyword research reveals keywords that haven't been covered yet but have a high search volume, you should create dedicated, detailed documents for ...

MetaTitles should be no longer than 65 characters and should contain the relevant keyword. The description should also be descriptive and also contain the relevant keyword. The description should not contain more than 156 characters.

If you want to ensure that both meta data are displayed ...

Keywords are essential for any SEO strategy, as they generate targeted traffic. XOVI analyzes all the keywords for which the analyzed website is found in the search engine. If you, as a website operator, want to acquire more visitors via the search engine, then it is essential to conduct keyword ...

As a website operator, you usually want to sell something or meet a need of your target audience, which means you need to know both the target audience's needs and the target audience itself. Target groups should be clustered so they can be addressed via different online marketing channels. For SEO ...

Just because an online store offers a product a user is looking for doesn't necessarily mean the user will buy it, even if they're already on the product detail page. Since this is an online purchase, users must be able to see at a glance that this online store is the right one for them. They pay ...

Many products can be complemented with very practical accessories, and potential customers are aware of this. So, if someone orders a smartphone from your online shop, for example, they'll likely want to ensure that it's protected as best as possible in the future.

These relevant additional ...

As part of a competitive analysis, you can, of course, use a suitable tool to take a close look at your competitors' social signals. Are there any noticeable spikes in the data? If so, note the date and then check your competitor's social channels. Has your competitor introduced a new product that's ...

Social signals – an important component in online marketing
Sascha LieneschSascha Lienesch | August 19, 2015
Questions about what social signals are, what they do, and what they are useful for are always raised. We want to answer these questions in this blog post.

Using the buttons on the right ...