My Board

GeenStijl likes to describe itself as 'the last defender of free speech'. However, our research has shown that this is something that only they and their subscribers see. Literally speaking, they are of course the last defender of free speech, with emphasis on the last. All others who defended free ...

In the book ' Inside the Nudge Unit ' (affiliate) David Halpern describes an example of the Cocktail Party Effect that I also do not want to withhold from you. In this case it was the government, which was going to test the effect. They wanted fines to be paid sooner, because it costs a lot of money ...

The message of Pride is always important, not just in the summer months. As a company, only choose to set up a Pride campaign if you can show that you are committed to inclusion and recognition of the LGBTQIA+ community all year round. Put this into practice by communicating about it; show the ...

Known from the list of most sustainable brands, but this research offers more insights. In the extensive report you can read, among other things, that sustainability is a topic of conversation for 73% of Dutch consumers, which is 5% more than in 2022.

In their view, they distinguish 4 types of ...