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Content marketing can take a wide variety of forms these days. Depending on the industry, the products offered, and the goal of the marketing campaign, it is essential to choose the right format.

For example, DIY blogs, encyclopedias and glossaries, podcasts, infographics, tutorials, truemoney ...

Finding the right niche is crucial. For example, you need to consider whether you have sufficient experience in this area and whether you can maintain a community with it over a longer period of time. However, it doesn't have to be unusual things that you present to your followers.

As long as you ...

The traditional advertising letter, on the other hand, is harmless from a data protection perspective. You don't need the recipient's consent to receive advertising . Therefore, print mailings are becoming increasingly popular. While a letter is more expensive, it offers several clear advantages. In ...

The internet is the most important medium of our time. Everyone should strive to learn about its capabilities, as they can be helpful in many areas. It is important for every company to use the internet for marketing purposes. If this doesn't happen, the company will most likely fail or generate ...

The days of a clear distinction between link building and digital PR are over. Today, it's all about efficiently combining these two methods. A good example of this is Fritz Oberhummer. He positioned his website as a neutral arbiter on the topic of the third runway at Munich Airport. He conducted a ...

Atool that automates all desired online marketing measures: Said Shiripour has fulfilled a dream with the development of his SaaS software. Exclusive member areas, video players, webinars, funnel builders, tracking, templates, and a cloud-based database are the features that combine in his user ...

Are you a successful entrepreneur working hard to expand your business? Are you still struggling to acquire more customers and sustainably increase sales? Then it's time to consider referral marketing. With a targeted strategy, you can easily raise awareness of your brand or product while retaining ...

Customers are particularly annoyed when additional costs suddenly appear at the end of the purchasing process. Whether it's shipping costs, taxes, or other fees, they should be communicated transparently from the start. Hidden pricing can not only damage customer trust but also pose legal problems ...

In today's digitalized world, the customer experience plays an increasingly important role in e-commerce. Customers are looking for a seamless and trustworthy shopping experience. The legally compliant design of an online shop forms the foundation for building trust and positively influencing the ...

In the modern, digital world, the boundaries between offline and online are becoming increasingly blurred – more and more companies and service providers are offering their products and services both in brick-and-mortar stores and through corresponding online channels. In which areas is this already ...