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Saying that a version of page A did “x” compared to a variant B that did “y” is meaningless: there are too many factors that influence a result such as day of the week, origin, connection speed, device used, etc…

Experiments allow to have results based on statistical criteria since they sample the ...

After indicating the desire to create a Search campaign to appear on the results page, I choose the keywords that interest me. The cost per click (CPC) indicates how much I pay each time a user clicks the ad: the cost is due by an auction between advertisers. Is the demand rising? The price follows ...

“The mistakes made using inadequate data are far, far fewer than those made by never using the data at all.”Mirko Ciesco Web Performer logo
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Published onMay 6, 2019 - Updated onJul 28, 2024

Web Performance

Do you have a slow website? Here ...

CRO
This is one of the most sensitive sectors on the subject. The principle of conversion rate optimization pushes you to always work towards a process of improving the most important element for your business: conversions, for example, of landing pages that serve to sell or lead generation. But not ...

Of course, the road to achieving the final result (a fast and performing page on every occasion) is more complex. But optimizing images is already a good starting point . But don't think only about compression and weight reduction, there is much more to do. How to optimize images for the web?

Let's ...

This is a concept that is increasingly current and important for Google. Precisely in light of the statements that see the concept of Web Core Vitals as a future SEO positioning factor, those who want to improve the performance of the project cannot limit themselves to discovering loading times ...

And you maintain this gold mine – the aforementioned attention – with intense writing. So interesting, lively, rhythmic, rich in content but lean. In these cases, Italo Calvino is my source:

“Lightness is not superficiality, but gliding over things from above, not having millstones on your heart ...

speed up website pagespeed insights
That is, a parameter that is considered a SEO positioning factor and that is increasingly merging with elements that are difficult to reduce to a simple number such as the various Core Web Vitals . Ratio values ​​are identified, often defined directly by Google ...

There are a series of advantages that must be seen in a medium-long term perspective: the sooner we get started on the implementation, the sooner we can realize the potential and we will be able to master the tool to offer solutions, in the company or to the customer we follow, to the cookie-less ...

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