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There is no longer any debate about the old idea of ​​Marketing and Sales working separately in an environment where research among Marketing professionals makes it clear that sales cycles have become even longer and that the influencers in the decision are also increasing. Everything is getting ...

Define clear KPIs. For example, awareness with new users on the website or surveys on Linkedin. Customer satisfaction with Customer Experience indicators such as NPS and CES. Finally, customer perception with SEO, Buyer Persona Interviews and Surveys.

In our experience, all KPIs chosen must be ...

In contrast, results in B2B SEO are slow and in PPC they are much more immediate.

Investing in organic, if done well, can be a better investment in terms of website visits, average time to site, and even leads than investing in PPC.

Advertising is likely to become more difficult and expensive to ...

Internationalization is an opportunity to strengthen and mature a business in multiple dimensions. It is not just about increasing sales by participating in a larger market. Internationalization can produce many desirable effects:

Expand the market: targeting new territories allows access to does ...

It is important to take this into account when segmenting, because all efforts may be in vain if we do not meet certain conditions.


People are key in relationships. When we talk about industrial cell phone number lookup philippines marketing and trust, we must highlight the importance of those who ...

Therefore, the objective of mentoring is for the mentee to develop his or her professional skills to the maximum and obtain the best results in the performance of his or her work. All this is possible thanks to the supervision and transmission of practical knowledge by the mentor.

The mentee ...

Another important factor is the increasing need to measure the ROI of B2B Marketing and Sales projects and for this it is essential to delimit the variables budget and deadline.

This is where the need for skills and tools for the development of Project Management in B2B Marketing and Sales arises ...