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Commercial research is when the searcher gets a little more serious about purchasing. The consumer is somewhere between the informational intent phase and the transactional intent phase. Essentially, they are in the middle of the sales funnel.

At this point, this consumer is looking for a little ...

Demystifying SEO: Its essence and impact
SEO, at its core, is about fine-tuning your website so that it rises up the search engine results pages (SERPs). This visibility ensures that you don’t get lost in the crowd, but instead are positioned where potential customers are most likely to notice ...

The all-in-one platform for effective SEO

Behind every successful business is a solid SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be difficult to know where to start. Well, fear no more, because I have just what you need. Introducing the all ...

When it comes to SEO for financial services people tend to fall into two camps. Maybe they think SEO isn't that important because their business relies heavily on referrals. Or maybe they realize that the financial world is rapidly moving online and that SEO is vital to generating leads.

This ...

Success (in B2B marketing and in all walks of life) is about achieving results. Results are the consequence of sustained actions based on a vision, a line of action, what is called a strategy.

Your demand generation cannot be successful if it has not been thought out and put into an action plan ...

LinkedIn is currently one of the main and most effective B2B marketing and sales channels, as it is one of the few places where people can interact with peers in their industry about the hows, whys, whos and whats for.

It is the social network where serious and purposeful conversations arise about ...

As we have already defined in previous articles, demand generation is a marketing discipline that uses different techniques to get a potential client to establish some type of commercial link (purchase or request for a quote) or functional link (downloading marketing documents, downloading software ...

Linkedin Ads is the advertising platform that allows businesses to create and display ads on the professional social network Linkedin. This platform is especially useful for B2B companies because it allows them to directly reach their target audience, which are professionals and businesses looking ...