Esmeralda Díaz-Aroca Reveals All the Secrets of Personal Branding

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1.7 —Content marketing is essential for attracting new customers and retaining existing ones. It is not an easy task… To what extent does content marketing affect search results?
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1.9 — Google is now the beacon that everyone looks to for positioning. How can we better leverage social media for personal benefit?
1.10 —A few days ago you shared an article in which you argued that there are three types of blog posts: short, medium and long. What are the benefits of each of them? Is one more beneficial than the other?


If there is an “all-rounder” profile in the professional field of Social Media and Personal new york realtors email list Branding, it is that of Esmeralda Díaz-Aroca .

With 25 years of experience in Marketing, Communication and Sales, including management positions for national and multinational companies, we could never imagine at first glance the beginnings of this outstanding professional.

Esmeralda is a consultant, trainer and speaker for companies and institutions, as well as a postgraduate professor at the Nebrija Business School and the CESMA business school.

He holds a Master's degree in Commercial Management and Marketing from the Instituto de Empresa in Madrid, and a PhD in Biological Sciences, specializing in Biochemistry and Molecular Biology from the Autonomous University of Madrid (incredible, right?).

His leap from the laboratory to Personal Branding is really interesting and admirable, I invite you to read his story.

Currently, Esmeralda is the founder and managing partner of Jonia Consulting SL.  A self-declared “Twitter and LinkedIn enthusiast”

She has experience in Digital Marketing  and in brand positioning strategies 2.0 Neuro Branding 2.0 , Content Marketing and Personal Branding Strategies for Professionals, topics which she talks about on her personal blog .

Any extra information? She is the author of five books, and in this interview we asked her about one of them.

In this interview with Esmeralda Díaz-Aroca you will find a lot of Personal Branding, LinkedIn and a pinch of Content Marketing. We leave you with her statements:


Interview with Esmeralda Díaz-Aroca on Personal Branding
— How did you decide to specialize in Personal Branding?
My basic experience is very marketing-related, with more than 20 years working as marketing director in different national and multinational companies .

Therefore, my contact with Personal Branding, positioning, promotion and communication is not new. It was not difficult for me to SEE that personal brand management was a necessity.